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INSTRUCTIONS
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INSTRUCTIONS
number of the product he is advertising, and reads the
product and slogan together in typical advertising fashion.
For example, if the Advertiser has chosen “beer” as the
product, and “The quicker picker upper” as his slogan, the
ad would be presented by reading aloud, “Beer, the quicker
picker upper.”
Technically, that is all your presentation requires…
but we have found that you can avoid family
sticuffs, marital discord and other holiday season
catastrophes if you “embellish” a little. Explain why you have
just created the greatest ad the world has ever seen… why
the slogan you chose works so well.
7. The other agencies reveal their guesses.
Very often, there will be some truly bizarre guesses, and
whether you like it or not, those agencies who guessed
incorrectly are going to tell you why their guesses were
better than yours. Please remember this is just a game, and
when you are throwing food or drinks, to aim high.
8. The pay-off.
•The Advertiser receives $100,000 for EACH agency that
voted for the correct product.
•Each agency that voted for the correct product receives
$100,000 for being SO smart.
9. Each agency then takes their turn in the same fashion until
all agencies have presented once, completing Round 1.
A Big Flop
If all the agencies vote unanimously for a product other
than the one selected by the Advertiser, the Advertiser is
penalized $200,000 for presenting a false, misleading ad.
After all, the integrity of the advertising industry MUST be
maintained. (OK, even a professional like myself can’t say
that with a straight face.)
Round-and-Round
After each agency has taken their rst turn as Advertiser,
each is dealt one more Ad Slogan card to replace the one
they used in their rst presentation. The next Product card is
turned face up, and Round 2 begins with the agency to the
left of the agency that began as the Advertiser. Subsequent
rounds are played the same way, and the ad game goes on
until one agency has made enough money to win the game.
(see “Winning the Game”)
Trading–In Ad Slogans
So you’re just not nding that “perfect” Ad Slogan card to sell
those products? NO PROBLEM! AdVersityTM is all about
making you happy. (It’s also been proven to make teeth
60% whiter, attract the opposite sex, and take grass stains
out of pants.)
Before each round starts, agencies are more than welcome
to trade-in any or all of their Ad Slogan cards for new ones
from the deck. There is a small fee of $100,000 to do this,
but we think you’ll nd that the added enjoyment you receive
will more than offset this nominal cost!
(Some restrictions apply. See store for details. Your results
may vary. Member FDIC.)
Hiring SpokesCelebrities
Advertising is all about image. And sometimes,
to improve image, you need to hire a familiar face
to put with a product. This game is one of
those times.
At the end of each complete round, if your agency has enough
cash to hire a SpokesCelebrity, you may do so. Simply pay
the money to the bank, and take your SpokesCelebrity’s
card, place it in the plastic stand and display it proudly in
front of your agency!
Be aware–hiring SpokesCelebrities can leave your agency
strapped for cash. Which isn’t a problem… unless you nd
yourself on the losing end of A Big Flop! If you do not have
the cash necessary to pay the $200,000 penalty, you must
“release” a SpokesCelebrity for a lot less than you originally
paid for them (see the Hiring prices and Release Values for
SpokesCelebrities). Then you must build up enough money
to buy them back.
You may choose any SpokesCelebrity you like, (of course
your friends may judge you for your selection) but one of
each type of celebrity must be purchased, in order, as listed
below.